Why partner with an agency for marketing a new product?
No matter whether you’re an independent product developer or already established company, you must focus on your strong points and promote them. If you have substantial experience in new product marketing and know its best current practices, then you may not need help. Still, you need a person who will carry out your product’s vision. It can be a copywriter who creates content for your social media platforms, writes press releases, interviews, etc.
But let’s assume that your core expertise lies in ideation or operations and you know nothing about how to market a new product. Taking time to learn current marketing strategies and methodologies will cost you more time and money than hiring a professional marketing team. Moreover, the effectiveness of your learning won’t be as high, due to lack of experience. Marketing experts have years of it. They know all necessary tricks of how to use and allocate budget, as well as how to reach your target audience in a most effective way.