Outcomes of market research?
Our researchers often conduct survey research that uses sampling and statistics. Different types of surveys focus on a specific area of research and involve the development of conceptual models that predict or explain a specific type of behavior.
Good research delivers 4 key outcomes:
- Clarity. Simple explanations of relationships and interactions
- Objectivity. Telling the truth without bias
- Communication. Helping all team members understand the problem and its solution
- Improvement. Provoking change through insight